You only get one chance to make a first impression. Making sure it’s a good one will see you attract new customers, retain existing ones and enhance your business reputation. Assessing your existing experience can be difficult from within – we can bring a fresh perspective.
Great customer experiences aren’t designed to be all things to all people. You have a customer base that is uniquely suited to your business. The trick is to find these people and let them know what you have to offer, allowing them to customise their experience to suit their needs. We start by defining the customer personas at the heart of your business.
Customers will interact with your business at different stages of their journey. Some want information, some want to purchase, and many are in-between. Understanding and then optimising these touchpoints improves their experience of your business, which in turn improves your bottom-line.
Understanding the individual touchpoints customers have with your business is critical to identifying and removing the pain points that prevent them from engaging.
A strategic workshop that maps out your key customer personas, their pain points, needs and goals, and strategies to address these.
