Our Story
Rebrand

A new name. A new identity. A new focus.

by Cody Carnachan,
August 5, 2021

For the past eight years, as Hatch, we’ve worked closely to lead and support bold business leaders to truly transform their organisations.  

During this time, and in response to our clients' growing needs, our business has changed, remarkably.

While we started out doing websites and graphic design, today our services span strategy, brand, customer experience, websites, complex digital platforms and digital transformation, to name just a few.

It became clear throughout the years that, in order to remain competitive, businesses would need to significantly transform to a model where they could prioritise their customers and use technology to deliver new and engaging digital experiences.

So, just as we transform our clients’ businesses, we set about transforming ours with a bold new brand that better reflects what we do. Introducing ... Flume.

Why "Flume"?

"For digital experiences that flow. "

While most of us associate the word ‘flume’ with exhilaration (think ‘log flume’), it actually means ‘to flow’. It perfectly sums up what we do: creating seamless digital experiences for your customers that flow; websites, digital platforms and automation that inexorably move users toward that vital sale, enquiry, product or service.

And like a log flume, it all leads to that wonderful moment of exhilaration: the thrill of a remarkable customer experience.

The value of great digital experiences

In this day and age, an average customer experience just doesn't cut it — the new standard is delight.

We all know that change isn't easy, but, the good news is that organisations who are bold enough to overcome the inertia of change, won't just survive, they’ll thrive.

Great digitally-led experiences aren't just superficial, they provide tangible benefits to organisations, some of which include —

  • Happier customers, with higher brand loyalty
  • A more efficient business with capacity to scale and reach more customers
  • Decreased workload on your team, decreasing stress levels
  • Ability to redeploy your staff to higher value tasks within your organisation

And what does this all add up to? A healthier, more profitable business.

Digital transformation, for any sized business

Digital transformation is a bit of a buzz word, usually used to describe an organisation adopting the approach of putting their customers at the centre of everything they do, and then transforming their brand and technology to revolutionise their customers' experience

While digital transformation isn't a new idea, it's currently only really accessible for corporates or large businesses. But, as we've learnt over the years, there has been just as strong of a demand for it in the SME market.

There are over 500,000 SMEs in New Zealand. We think there's a great opportunity for us to become more productive as a nation by better utilising technology in all of our business.

But it's about more than just productivity.

At the end of the day, technology is about improving the lives of others in a meaningful way.

It's our hope that more organisations are able to undertake their own remarkable transformations, ones that truly improve the lives of their customers, teams, societies, people and even countries.

Are you ready to start your digital transformation journey?

Written by
Cody Carnachan, Managing Director
Kia Ora!
I'm Cody and I started Flume over 8 years ago — and it's been a wild ride! I started my journey at the ripe, young age of 14, when I taught myself to code, and ever since, I've been passionate about tech and business. Outside of work, there's a good chance you'll find me cruising out on the Waitematā.
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